Google Penalties Explained

Everybody involved in SEO fears Google penalties. While these penalties aren’t new, they’re still a big concern for SEOs. It’s horrifying to think that your organic search traffic can be wiped out completely overnight. You could see your business go from very profitable to barely getting by if you were to receive a penalty from Google.

If you’re not familiar with Google penalties, here’s a run-down of what they are.

Basically, if you’re found to be in violation of Google’s guidelines, the search giant will slap your site with a penalty. The penalisation will drop your search engine rankings dramatically, which is often more than 50 spots for each penalty you’re caught committing. Ouch!

What Triggers a Google Penalty

If your site has been hit with a penalty, it’s more than likely due to one of the following reasons:

According to Matt Cutts from Google, there are over 400,000 manual penalties doled out every month. Many sites are penalised because they’re doing spammy things like buying links to boost their link profile, scraping content, offering poor quality content, keyword stuffing, and so on.

Many people remember a few years ago when US-based retail giant JC Penney was slapped with a Google penalty for buying links. Because the retailer was penalised, it lost its long-held position on the top pages of the search results. In this case, JC Penney was clearly manipulating Google’s algorithm to grow its link profile and boost its ranking.

The Two Types of Google Penalties

There are two types of Google penalties and they are:

The best way to avoid being penalised by Google is to play by the search engine’s rules. Practice good SEO and don’t try taking any sketchy shortcuts to gain links or boost your search ranking. If you play by the rules and practice good SEO, your site should be just fine.