What is Digital PR & Does it Help SEO?

Gone are the days of having to rely on print media or press releases to achieve brand awareness. Today, businesses are turning to digital PR to evolve and build a strong online presence.

During the 1990s, the press release was a favourite way to earn media attention online. Digital PR goes far beyond the old school press release by combining your brand’s message with powerful storytelling to achieve online coverage on top-tier publications.

Digital PR is all about using public relations tactics to earn valuable backlinks. To carry out a successful digital PR campaign, you need to create content that tells compelling stories that are so good journalists and others will want to cover and link to them. You can get your business in front of tens of thousands of readers through an effective digital PR campaign.

Digital PR Can Help SEO

Having a recognisable brand has become increasingly important in the SERPs. When your business is featured on influential websites, it helps establish you as a trusted brand.

When your business is being mentioned in different places like popular blogs, news websites or on social media, it will send the single to Google that your brand is trustworthy and worth ranking higher in the SERPs. People are much more likely to pull the trigger and buy something from you if publications they recognize have featured you.

Digital PR is the Best Way to Earn Authority Links

Today, digital PR is one of the most effective link building tactics. In fact, it’s considered the best way to land authority links.

You simply can’t rank for competitive keywords without high-quality links. Instead of building links that don’t get clicks, digital PR can help you earn links from leading publications, online news sites, magazines, and popular social media accounts that align with your target audience, putting your business in a great position to succeed.

Getting Started with Digital PR

Whether you’re a new business or an existing brand that wants to drive awareness, you have to introduce yourself to people who may be interested in what you have to offer.

Decide what message/story you want to share. It could be an amazing company culture, a unique offering, or a social justice tie-in. It essentially has to be “pitchable’ and something that will resonate with the press and its readers.

The next step involves identifying and reaching out via email to your target press. You can target top-tier newspapers, influential bloggers, social media influencers, and trade publications, to name a few. Then it’s just a matter of developing an influencer outreach strategy that converts.

Remember that editors and bloggers receive many emails, with most going unopened. That’s why your subject line has to be catchy so your email is opened.

When pitching your story, lay out a few of the most important facts they should know. Explain briefly why the person’s readers or followers would benefit from your story. Include what you’re asking for like a brand mention, a full feature, a social media post, or a link.

If your pitch is good, you may get the coverage you need to boost your brand’s awareness and your SEO efforts!